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Planet Crypto’s technology correspondent, Tex Upport, gives us his view on the Twitter ‘X’ re-brand…

“So Twitter has changed its name to X, bringing it under the same umbrella as Elon Musk’s other companies, Space X and X.AI.

The name change means that 50% of the Twitter employees that were in place when Elon took over will now become X employees. The rest will remain ex-employees.

But away from the headline-grabbing re-brand, I can exclusively reveal that the eccentric billionaire has announced a series of other, more subtle, changes to his personal and professional branding…

From now on, the $44 billion he paid for Twitter will be known as an Xcessive amount.

Elon’s ex-wives will be known as his X-wives.

Elon will no longer pump Dogecoin. He will simply Xaggerate its value.

His son with rapper Grimes, called X Æ A-1, will now have his name abbreviated to X. His full name will only be used when he has been naughty.

Robust debate on Twitter will now be called X-rated hate speech. So not much change there.

Elon will now refer to Caitlyn Jenner and Elliot Page as X-Men.

And when a Space X rocket explodes on launch, the failure will no longer be ludicrously explained as a “rapid, unscheduled disassembly.” It will now be sensibly Xplained as a “rapid, unscheduled disassembly.” Progress indeed.

So it’s goodbye to the expensive flop that was Twitter. Hello the Xpensive flop that is X! Plus ca change!”